Journal of Political Marketing

special issue CFP

“Mediated direct communication between national leaders:
New political concept, impact assessment, and marketing strategy”

Background: U.S. President Trump’s direct communication with foreign leaders in various, unconventional media channels and platforms has generated heated debates in diplomatic and international elite circles. Notably, Trump’s unprecedented, yet well publicized phone call with Taiwan’s president, Tsai Ing-Wen, caught seasoned diplomats by surprise and compelled political pundits to wonder about his intended or unintended goals. Additionally, his constant remarks – praise or denunciation of Asian leaders via Tweeter – e.g., Abe, Duterte, Kim, and Xi – also were criticized for the lack of coherent communication strategies from the White House and their potential impingement on making sound and consistent foreign policies. In light of these vignettes, scholars of political communication and marketing should investigate the unconventional, mediated communication environment for national leaders and aim to shed light on its impact and implications for international relations, foreign policy, and democratic process. Also highly relevant is the fashion with which President Trump depicted and discoursed with foreign leaders on varied media. It significantly deviates from the conventional diplomatic lingo and heads to totally uncharted territories, which undoubtedly demand rhetorical experts’ attention and analysis. Another potential research area would be meaningful in unveiling the historical background and comparison between different presidencies — Trump’s idiosyncratic communication practices cannot be entirely understood without a good grasp of the traditional, diplomatic protocol that has governed the communication mode between national leaders. Therefore, this special issue of Journal of Political Marketing will be open to any of quantitative, qualitative, and historical methods authors use to investigate presidential communication with leaders of other nations. The papers should be solidly based on empirical evidence. Preference of the special issue will center on U.S. presidents’ mediated (personal, public, and official) communication with national leaders of Asia. Possible – but not exclusive – research topics may include:
– Public communications delivered by presidents in the media and their strategies and goals
– The direct and collateral impact of presidents’ mediated communication on domestic and international constituents
– The impact of presidents’ mediated communication on foreign policy-making context and consequence
– Rhetorical devices used by presidents in their mediated communication with foreign leaders
– Changes and continuities of presidents’ communication style, pattern, and effectiveness when the subject centers on foreign leaders and/or nations
– Domestic and international audiences’ receptions, reactions, and interpretations of presidents’ mediated communication with foreign leaders
– The changes and challenges of social media for diplomatic communication practice and protocol
The special issue will be processed in a timely manner. Interested authors should submit abstract and full paper to Dr. Denis Wu at for blind review and manuscript processing. APA style should be used in submitted manuscripts.
Abstract (< 300 words) deadline: July 1, 2017
Full paper (< 5,000 words) deadline: September 30, 2017
Contact: Denis Wu
Professor of Communication
Boston University