2024 U.S. Presidential Election: Emerging Trends and Challenges for the Future
The 2024 presidential election is highly unique in a variety of ways. Not only did American voters face the first Black woman on the ticket, but the Democratic Party also swiftly changed their nominee right before its convention, and Americans reelected a former president, Donald Trump, into the White House again. The Journal of Political Marketing seeks manuscripts that are either data-driven, strategy-analytical, or theoretical in nature to shed light on significant aspects of this election. The focus of the papers can be about the primaries, nomination processes, candidate characteristics and traits, campaign strategies and styles, decisive issues, political platforms, funding and finance of campaigns, media coverage, political advertising, social media, political disinformation, celebrities and influencers, voters’ decision making, and their gender, race, religion, age, and class. It is essential for contributors to provide empirical evidence for arguments and to incorporate solid conceptual foundation.
Ideal manuscripts are expected to demonstrate conceptual vigor and provide valuable new insight to make the Special Issue comprehensive and holistic. Every manuscript should be within 8,000 words including everything, prepared with APA 7th edition style, and adhere to the guidelines of the Journal of Political Marketing.
The manuscripts for consideration are due before June 15, 2025 on the Journal’s submission site [for the special issue: 2024 Election], and will go through a double-blind review process afterward.
The goal is to finalize all accepted manuscripts by December 2025 and publish all manuscripts in a Special Issue of the Journal in late January 2026. For any inquiry, please contact the special issue editor, Denis Wu, Professor, Boston University <hdw@bu.edu>.